all-in-one-tag
monetization
engine
The LIQWID platform operates exclusively based on Viewable Inventory - a metric based on Viewable Ad Opportunities, pre-verified and presented for bidding in real time.
Via a single universal tag placed at the end of HTML code, publishers are enabled for high viewability programmatic options and to sell direct display, skins and video campaigns based on 100% viewability KPI.
The LIQWID solution can be used as a primary ad manager or as a supplement to the existing publisher advertising platform, providing in such case an additional and entirely incremental revenue stream based on viewable-only ads.
LIQWID Viewable Advertising Library (VAL) and Primebid, enable digital publishers for a premium fold-less inventory associated with quality programmatic demand without any changes in the code of the website required, ever.The Fold is no more!
1
|
Zero Latency
LIQWID Primebid supported by Viewable Advertising Library (VAL) provides an Ad Unit-level bidding auction for viewable opportunities that arise only after the page-load and performed in the background, eliminating any latency concerns and without any disruption to the user's experience.
|
2
|
Complete Automation of Inventory
Manage all your inventory using the point-and-click dashboard instead of being manually hardcoded in the code of the webpages.
This approach allows for the guarantee to both sides of the market that only viewable ad opportunities are presented for programmatic trading and direct sales.
|
3
|
One Tag, all Ad Formats
Use any ad formats and media at any time — Viewability Skins & Wallpapers, Sticky Base & Lead, Interstitials/Webmercials, Adaptive & Rich Media creative, Sponsored setups, Self-cloning in-rails and In-listing ad units on mobile and desktops delivering Display, Video, Rich Media and Native - and media — images, HTML5, streaming links, third-party tags, interactive games, social media and e-commerce inserts.
|
4
|
Create cutting-edge inventory with no programming involved
No coding or time-consuming set up — an effective inventory structure with a variety of viewable-only ad units and creative formats can be set and modified in minutes,
enabling publishers for ultimate creativity in terms of their content and advertising inventory structure.
|
5
|
Monetization of Infinite-Scroll, Lazy-Loading, Responsive and Dynamic Content
LIQWD Viewable Advertising Library (VAL) allows for a sophisticated ad inventory setup without any programming involved — the infinite scrolling pages, lazy-loading implementations and responsive cross-device dynamic content loading via AJAX, all based on viewable-only ads.
|
6
|
Sell Direct based on 100% Viewability KPI
You can sell and run in-house display and video campaigns based on the highest viewability criteria or participate in the LIQWID Club program to offer your branded viewable inventory directly to creative agencies.
|
7
|
Increase Yield of your Existing Inventory
Set Placements targeted to your existing ad server slots and benefit from the additional viewable impression opportunities created by a new auction for the slot once it is located in view based on the industry standard criteria for viewable opportunities and refreshing.
|
8
|
Entirely Incremental Revenue Stream
The LIQWID process starts when all the transactions performed at the point of the page load are completed.
The Secondary Market Revenue Stream is exclusively based on premium quality (viewable-only) inventory, including monetization of the "below-the-fold" content using"above-the-fold" pricing and monetization of the unused space on the viewers screen efficiently. |
9
|
Maximization of Revenue / Impression Opportunities
Benefit from an ultimate efficiency of automated inventory — virtual ad units can be configured to clone automatically based on the website, specific node tree structure or layout pattern, maximizing opportunities based on each individual user engagement of the pages. Monetize efficiently long and dynamic content like Comments sections, Forums, Social Content, e-commerce, games etc. based on viewable-only ads.
|
10
|
High-Viewability Premium Programmatic Demand
Set Viewability Deals with your programmatic demand partners or participate in our partner exchanges' high-viewability PMPs.
|
11
|
Built-in Geo-targeted Global Consent Compliance with the EU cookie law
LIQWID CMP (Cookie Consent), is integrated within the LIQWID all-in-one-tag solution. Many publishers already have a cookie consent implemented in house, but in some cases we are observing these solutions are not integrated with the IAB Europe Transparency & Consent Framework operating on the cross-vendors consensus.org domain. So even though such in house Consent makes the website compliant with the GDRP requirement, it is useless in terms of advertising revenue. Also it is often delivered without geo-targeting so it disrupts the user's experience in regions where it is not required.
All major demand players on the market are using global consent signals (euconsent) available via IAB Europe registered CMPs which are mostly fees-based services. LIQWID CMP allows publishers to insert a consent tool that is already integrated with the IAB Europe Transparency & Consent and geo-target it to EEA users automatically so it will not disrupt the user experience in all other countries, and it is free for publishers using the LIQWID programmatic program. |